Part of the efforts for Hg’s brand development included support in the form of expert content. Hg needed to develop and share expert content in the form of white papers and fact sheets. These papers supported their thought-leader position in the marketplace.
After successfully leading an international COVID-19 vaccine intelligence effort, Hg embarked on developing service offerings for specific markets.
A new exciting label material product had been invented and Eastman needed to appeal to the right audience. So we zeroed in on the designers who would spec the product for use. We showed them that Embrace was all they could asked for when trying to design stunning packages for on-shelf appeal. (while at Evergrow)
Collaborating for a number of years with a local land trust is a wonderful exercise in brand stewardship and keeping things fresh and engaging for the local community and, of course, the employees at TLC. More often than not, we underestimate the power of consensus building within the ranks of the client organization. If we, as designers, are delivering strategically sound, compelling work and our clients are excited — now that's a success.