About

Curious, empathetic, rigorous, experimental and collaborative — traits, tendencies and skills I’ve been honing since day one of my career. I’ve spent 20+ years walking the path of a customer advocate, always searching and pushing for honest, creative solutions through well-crafted execution.

The result: compelling, strategic stories focused on customer needs, key insights and client goals.

"It's all about truth, understanding and relevance. Identify the truthful essence of a brand's value, dig-in and understand it, become an expert on its value and relevance, then share that story with the audience in an engaging, fresh way."

Well-Seasonsed Expertise & Skills

Art Direction & Design:
Direct award-winning work for non-profits and corporations. Concept to creation to activation for a broad range of media.

Business Development & Planning:
Work with sales team to target prospects to increase brand awareness, market share and cultivate new revenue opportunities.

Creative Direction & UX Design:
Provide leadership for designer and developer teams, crafting engaging user experiences while shaping the stories of compelling brands.

Brand Development & Management:
Provide leadership and guidance in the development of start-up brand strategy, identity systems and image refreshes for legacy brands.

Creative Strategy & Copywriting:
Develop concepts, scripts and copy for print collateral, advertising, digital experiences, social media and video. 

Communications Planning & Development:
Craft plans and tactics for targeted audiences to increase brand awareness, market share, and membership and volunteers. 

Marketing Research & Strategic Planning:
Direct primary and secondary research that leads to key insights for fueling local, regional and national market launches.

Partnership & Coalition Building:
Lead, support and develop strategies and action plans for corporate partnerships, sponsorships and community-based coalitions.

As a creative director, strategist and designer, I focus on compelling brand stories that are relevant, engaging and persuasive. Whether foundational needs, such as brand guidelines and identity or legacy brand needs such as product specific communications or a thoughtful web strategy and presence, I've developed a keen sense for a variety of communication needs for small and enterprise level businesses. I enjoy working with companies and organizations that value the relationship with their customers and desire the development of new, meaningful relationships that are built on the delivery of a thoughtful experience or product.

As a photographer, I focus on nature, lifestyle and adventure, life being lived, as I like to call it. I enjoy capturing nature and its inhabitants in a way that make people think about how they interact with the natural world. Part of that "life being lived" idea is about capturing people at their creative best, shooting with a naturalist approach, feeling that life is best viewed and experienced in the moment.

Thanks for taking a few minutes to learn a little about me. I'd enjoy the opportunity to discuss how we can build your brand through a collaborative experience and bring your vision to life. Together, we'll craft the stories of your brand's epic journey.

Let's talk.

Interested in collaborating or hiring me? Use the form below to reach out and share a bit more about what your needs may be. It's a great time to begin the conversation.

Want to learn more about my background. Click below for a PDF of my resume and feel free to check me out on LinkedIn. Thanks for your interest.